Beauty marketers are trialing 360-degree video and VR to transport customers to stores to virtually interact with social media influencers.Burt’s Bees recently collaborated with Google, Baldwin& and Media Monks to creat a VR tour of founder Burt Shavitz’s rural cabin.
" Instead, I settled for: "No, but I've heard lots about you." Whilst internally screaming: "AND NONE OF IT IS GOOD." Quite frankly, I was insulted. I mean, aside from an inability to correctly name her genitals most of the time and a serious case of Stockholm Syndrome?! Notice how, despite the fact that this is literally a computer with pre-loaded phrases set to be churned out as and when they're required, I felt the need to ask if he was okay with me messaging him.But really you’re not ever in full control and the lesson you learn is it’s all about influence.I will lead from the front with strategy and vision, and ensure that I am personally invested in the business.In her most in-depth interview to date, Maxus worldwide CEO Lindsay Pattison talks to Mumbrella's Dean Carroll about everything from gender inequality, to her boss Martin Sorrell’s successor, to AI and fake news“You grow into your leadership style.As people move up in seniority, they often make the mistake of thinking that the job title gives them power.